Arri Alexa

My aim is to use the Arri Alexa on the shooting of "Ticking Soul". This camera is a quite new camera on the market but it has very good reviews.
Arri Alexa is a full high definition camera. It has a 35 mm-size sensor which means that it accepts lenses of the 35 mm film cameras. Also the menu on the Alexa in simple to use and it records in a huge dynamic range. Another advantage of this camera is that records the footage in ProRes 442 or 444 which means we can take the footage directly from the SxS card into the Final Cut Pro timeline for example.

Arri Alexa also has a good response on low light conditions:

Advert shot with Arri Alexa:

One of the disadvantages of the Arri Alexa is the lack of an optical viewfinder. Another disadvantage on my point of view is the hiring price: on my research, until now, the cheapest price to hire the Arri Alexa for one day with a basic set of lenses is £850. Some people on the industry may find it a bargain, but for people in a low budget like me, it is a big chunk of the budget.
However I want my new film to look the best of I can and I think the Arri Alexa can help me to achieve something visually special.